Internet marketing strategies that get results.

At Highline Ideas, we don’t do anything without a strategy.

Before we do any work for a client, we first want to understand their SMART goals.  Here’s what we mean by SMART:

  • Specific: The goal should be a real number.
  • Measurable: You should be able to track your progress towards your goal.
  • Attainable: Your goal should be challenging, but possible.  (Rome wasn’t built in a day.)
  • Realistic: Be honest with yourself and identify the strengths and weaknesses of your team when setting your goal.
  • Time-bound: Your goal should have a hard deadline.

(If you have an idea of what you want to achieve, but no specific numbers or deadlines yet, we’ll help you come up with a realistic SMART goal.)

After setting your SMART goal, we will want to work out who your ideal buyer is.  We do this by creating a buyer persona.

Only after you know what you want to achieve and who you are marketing to can you have a successful web marketing campaign.

We offer strategic guidance services both in our complete inbound marketing packages and separately.  If you are interested in signing up for a strategy session, please contact us here.