Inbound Marketing:  The marketing that drives the most leads.

The Inbound Marketing Methodology

inbound marketing methodology

Attract visitors to your website.

In the first marketing stage, we focus on creating a website design that will continue to attract new visitors.  This involves:

  • Writing custom blogs that get indexed in Google search results, where people are searching for solutions to their problems.
  • Including keywords that are both relevant to your ideal buyer and provide search engine optimization (SEO) for your site.
  • Publishing links to your blog posts out to the social media channels where your ideal buyers are to help you get found online faster!
In the first marketing stage, we focus on creating a website design that will continue to attract new visitors.
In the second stage of our marketing efforts, we focus on website lead generation.

Convert visitors into leads.

In the second stage of our marketing efforts, we focus on website lead generation.  We use:

  • Trackable calls-to-action that move visitors through your website.
  • Custom landing pages specifically made to advertise your downloadable content offers.
  • Feature-packed forms that capture your visitor’s name, email address, and any other details you need to qualify them as a lead.

Close your website leads into customers.

Once you have a steady stream of website leads coming down the pipeline, it’s time to close them into customers.  We help you do this by:

  • Integrating with HubSpot’s free CRM, a flexible, intuitive solution for managing your website leads.
  • Segmenting your contacts by persona and creating highly trackable email blasts.
  • Nurturing leads that aren’t yet ready to buy with workflows.
Once you have a steady stream of website leads coming down the pipeline, it's time to close them into customers.
Good inbound marketing doesn't stop at getting the sale!

Delight your existing customers to turn them into promoters.

Good inbound marketing doesn’t stop at getting the sale!  We work with you to make your customers so happy, they turn around and recommend you to others.  Here’s how we can help:

  • We create surveys to monitor and analyze customer satisfaction.
  • We use smart content to show your customers different content offers than what we would show to new visitors.
  • We monitor your social media presence to connect with and answer questions from your followers.

Learn more about inbound marketing.

Download our free guide, Introduction to Inbound.

Introduction to inbound marketing - ebook
Download Ebook: Introduction to Inbound